Leadership

Lead with strategy.
Shape what gets built.

For mid-to-senior designers who want to stop executing briefs and start influencing them. 4 weeks. Live online. Max 15 students.

Get the brochure ↓

Taught by Stratis Valachis & Hara Mihailidou — industry practitioners, not academics.

Duration

4 weeks

Deposit

£99 (refundable)

Full price

£1,500

Cohort 1

5 Sep 2026

Cohort size

Max 15

Schedule

Wed 6-8:30pm UK

What strategy-level designers produce

The deliverables you will master.

Strategy is not a mindset. It is a set of specific outputs that change how organisations invest in design.

Stakeholder mapPower / Interest gridUX maturity model12345← currentLevel 1 → 5OKR frameworkO: Improve onboardingKR1Drop-off −20%KR2CSAT +15ptsKR3Time-to-value −30%Objective + Key Results

Before joining the Intermediate course, my user research toolkit was limited. Drafting explicit hypotheses, structuring effective ideation exercises, and synthesising findings are my key takeaways. Access to teachers who are also practitioners gave me the confidence anyone investing in a product design career needs.

Vitor KneippProduct ManagerUX Strategist at Independent consultant
Is this right for you?

Built for designers who want to lead.

This course is for you if…
  • You have 5+ years of UX experience and want to operate strategically
  • You keep getting asked to justify UX instead of being invited to shape it
  • You want to move into leadership, consultancy, or a Head of UX role
  • You can do the craft but struggle to influence the decisions above it
  • You want frameworks you can apply to your organisation immediately
This course is NOT for you if…
  • You have fewer than 5 years of hands-on UX experience
  • You are looking for foundational UX or research skills
  • You want a self-paced course with no fixed schedule

Earlier in your career? Try Advanced UX Design first →

Price-match guarantee

Find a comparable live UX course for less?
We’ll match it.

From £1,500 for the foundation, or £3,000 for the full stackable programme (including real start-up work experience) — vs £9,000 at General Assembly. Same live instruction and named instructors. See the full UK comparison.

Live UX coursePrice
UX Academyfrom £1,500
BrainStationNot published
UX Design Institute~€2,995
General Assembly£9,000

London courses, verified June 2026. Price-match applies to comparable live, multi-week, mentored UX courses.

Want to see the full curriculum?

Module breakdown, frameworks covered, and what experience level is required.

See the curriculum ↓
What you will learn

4 weeks. 4 shifts.

Tap any module to see what you will cover. Want it as a PDF? Get the brochure.

Module 1The Strategic Case for UX

Build the business case for design investment using cost-of-poor-UX evidence and ROI models.

ROI models
Module 2UX Maturity & Organisational Design

Assess where your organisation sits on the maturity curve, define a vision and mission, and design a roadmap to raise it.

Maturity auditUX roadmap
Module 3Experience Strategy & Measurement

Define experience principles, set quality metrics, and track design impact against business outcomes.

Experience metrics
Module 4Influence, Consulting & Leadership

Run stakeholder workshops, pitch at board level, and build internal design advocacy that sticks. Weekly mentorship runs throughout.

WorkshopsMentorship
Your instructor

Strategic practice, direct access.

Stratis Valachis

Stratis Valachis

Senior Manager - Product Design & Research (Head of function)

Stratis holds a leadership position in Product Design at Gousto, overseeing design across Menu, Acquisition, and Retention. He plays a pivotal role in shaping design strategy, ensuring quality, and maintaining commercial effectiveness. Prior experience includes Vogue and Aviva.

GoustoVogueAviva
Hara Mihailidou

Hara Mihailidou

Founder

Hara is Founder of Todelli®, and previously UX Design Lead at Lloyds Bank and Head of UX at JustGiving. She has worked for Microsoft, Skype, O2, Hearst, and Seren EY Service Design. Her background includes Interactive Media (MA, London College of Communication) and Computer Science (BSc).

Lloyds BankJustGivingMicrosoftSkypeO2
Jiri Jerabek

Jiri Jerabek

Product Design Director

Jiri has 12 years designing digital products with a focus on strategic design leadership. His history includes large-scale product work at Intuit, radical innovation at BBC R&D, and end-user products for the Telegraph, National Rail Enquiries, Freesat, Canon, and American Express.

IntuitBBC R&DNational RailAmerican Express
Graduate outcomes

Designers who moved up.

The course has been absolutely fantastic. The teachers have been brilliant and very attentive. Definitely recommend for obtaining real life experience and developing a grounding in UX.
Samantha Burden

Samantha Burden

Product Designer (UX/UI), Bluepass

Market Research & Product Development SpecialistProduct Designer (UX/UI)

First role: 4 months after graduating

Before joining the Intermediate course, my user research toolkit was limited. Drafting explicit hypotheses, structuring effective ideation exercises, and synthesising findings are my key takeaways. Access to teachers who are also practitioners gave me the confidence anyone investing in a product design career needs.
VK

Vitor Kneipp

UX Strategist, Independent consultant

Product ManagerUX Strategist

22% conversion uplift on first client project

Vita Štefane

Vita Štefane

UX Designer

Marketing DesignerUX Designer

Where our graduates work

Our graduates now work at great companies.

Our graduates have gone on to roles at companies across tech, finance, healthcare, government, and beyond.

AiimiBabylon HealthBarclaysBBH LondonBecaveBluepassCazooCitiCloudCallCodex GlobalEDP RenewablesEmperor+28 more
Secure your place

£99 fully refundable

Deposit to secure your place. Full course fee £1,500.

  • 4 weeks of live strategy sessions
  • Real organisational brief applied to your own context
  • Max 15 students, your instructor knows your situation
  • Direct Slack access between sessions
  • Certificate on graduation

Balance of £1,401 payable by invoice before the course starts. Interest-free payment plans available on request.

Cohort 1 — 5 September 2026 · 15 places max

Before joining the Intermediate course, my user research toolkit was limited. Drafting explicit hypotheses, structuring effective ideation exercises, and synthesising findings are my key takeaways. Access to teachers who are also practitioners gave me the confidence anyone investing in a product design career needs.

Vitor Kneipp - Product Manager to UX Strategist at Independent consultant

£99 fully refundable before the course starts — no questions asked.

Price-match guarantee on comparable live courses.

Questions? Email us. · 30% scholarship available.

Questions

Before you enrol.

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